Abe wants to win control of the Upper House in the election in July. A look at his PR machine:
Backed by media-savvy advisers, Abe and his Liberal Democratic Party (LDP) hope to stay in power long enough to implement a broader agenda going well beyond reviving a stagnant economy to altering a pacifist constitution, seeking a bigger global security role and revising Japan’s take on its wartime history.
ANALYSIS: Japan’s Abe rolls out strategic PR, policy campaign