OK, not everybody - the ladies may well be doing it right.
Bloomberg with this insightful piece .... Why Wearing Makeup Helps This Man Trade Korea's Hottest Stocks
Seo Jae Hyeong says he's started wearing skin foundation and facial masks at night.
It's not about looking younger, the 49-year-old head of Daishin Asset Management Co. says. Seo is trying to get first-hand insight into one of South Korea's hottest stock-market bets: the cosmetics industry.
No, I'm not making this up (sry ....)