News of the Conservatives campaign launch in the UK's Telegraph:

David Cameron will declare that the Conservatives are "the party of working people" as he revives the right to buy scheme and announces that people earning minimum wage will not pay tax under a Tory government.
Unveiling the Tory manifesto in Wiltshire, the Conservatives will attempt to reach out to working-class voters by outlining the two policies aimed squarely at those on low incomes.

h/t and thanks to Lilac in the comments