Shares of Eastman Kodak jump

Building a profitable company is hard, but boosting the stock price is easy. All you need to do is say that you're going into the cryptobusiness.

The latest is KODK, which was once photofilm giant, but has fallen on the hardest of times in the shift to digital cameras.

Shares traded as high as $5.50 after the company announced the launch the Kodakcoin, "a photocentric cryptocurrency to empower photographers and agencies to take greater control in image rights management."