How deep does it run?

A company called Eidoo ran a full page add in the Wall Street Journal today. It's a crypto-currency wallet and exchange service that's currently undertaking a token sale. So far the company has raised $24 million and hopes to raise double that.

It's a company that does things that many others do as well. It's pitch is filled with buzzwords like this:

"Eidoo is a blockchain-to-human interface simplifying the interaction between the blockchain and its users.

The purpose of Eidoo is not only to accomplish things that others do not, but to do it in a different way, through a safer and simpler method, maintaining a special focus on the user experience and enabling the complexity of the crypto world to be more understandable."

You see, ForexLive isn't a website, or a series of pictures and words, it's a forex-to-human interface.

Anyway, I'm not the judge of what will work and what won't but they just spent $50,000 on a full-page ad in WSJ to mock Jamie Dimon and tout the app.That kind of thing is a clear sign of froth. Whether it's froth in the blockchain, froth in cryptocurrencies or froth in ICOs... I'm not so sure.

h/t @thestalwart for the pic.