The broader smartphone rebounded. Apple lagging.

apple iphone slump 15 April 2024 2

The table comes from the IDC report:

  • global smartphone shipments increased 7.8% year over year in the first quarter of 2024
  • While the industry is not completely out of the woods, as macroeconomic challenges remain in many markets, this marks the third consecutive quarter of shipment growth, a strong indicator that a recovery is well underway.