IC Markets, one of the world’s largest Forex CFD brokers has unveiled its new global marketing campaign in front of an audience of thousands of rugby fans at the Rugby World Cup Sevens tournament held at the DHL Stadium Cape Town, South Africa last week.
The advertisement will air in 10 countries over the next few months and was created by South African creative agency and filmmaker Silver Bullet Films. The advert plays on the renewed interest in the 1986 movie Top Gun, following the release of the sequel Top Gun: Maverick, and encourages traders to ‘trade up’ and experience the superior benefits of IC Markets.
Commenting on the campaign IC Markets CEO Andrew Budzinski said, "Top Gun is an iconic film and is fundamentally about using skill and the right tools to harness potential and to achieve goals. We know our traders come to IC Markets because they are drawn to the features and benefits we offer that will help take their trading to the next level.”
Filmed outside Johannesburg by award winning Executive Creative Director Wayne de Lange, the new advertising campaign is IC Markets first major TV campaign since 2021
IC Markets operates in 200 countries around the world. Its +200,000 active traders take advantage of IC Markets’ competitive pricing, low spreads and ultra-fast institutional grade trading, totaling USD$1.11 trillion in volume traded (March 2022).
IC Markets chose the South African capital to film the advert, in recognition of its success in this market since launching in 2020. The decision to support the South African film industry also follows IC Market’s recent sponsorship of the Rugby World Cup Sevens held in Cape Town.
To view the new advert:
About IC Markets
Built by traders for traders, IC Markets is the world’s largest Forex CFD broker dedicated to offering exemptional trading conditions and world class 24/7 service to clients in over 200 countries around the world.
Since its launch in 2007, IC Markets has bridged the gap between retail and institutional clients, by offering a trading solution previously only available to investment banks and high net worth individuals.
As a result, IC Markets is the destination of choice for active traders worldwide who are seeking a trading environment that supports them to become a more confident and capable traders, delivering intuitive trading platforms with value-added tools and support for all trading strategies and styles.
IC Markets is dedicated to innovation, constant improvement, and utilising cutting edge technology for the benefit for our clients.
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IC Markets is licensed and regulated in multiple jurisdictions. Please find all relevant risk warnings and websites below.
IC Markets (EU) Ltd is a limited company registered in Cyprus under company number HE 356877 and is authorized and regulated by the Cyprus Securities and Exchange Commission with License No. 362/18. Access the website: icmarkets.eu
Risk Warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage . 76.27% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money. There is a possibility to lose all your initial capital. Access the website: icmarkets.eu
Raw Trading Ltd registered in Seychelles with registration number: 8419879-2, is regulated by the Financial Services Authority of Seychelles with License number: SD018. Access the website: icmarkets.com
Risk Warning: Trading Derivatives carries a high level of risk to your capital, and you should only trade with money you can afford to lose. Trading Derivatives may not be suitable for all investors, so please ensure that you fully understand the risks involved and seek independent advice if necessary.
International Capital Markets Pty Ltd with registration number 123 289 109, is regulated by the Australian Securities and Investments Commission with License No. 335692. Access the website: icmarkets.com/au.
Risk Warning: Trading Derivatives carries a high level of risk to your capital and you should only trade with money you can afford to lose. Trading Derivatives may not be suitable for all investors. You don't own or have rights in the underlying assets. You should consider whether you’re part of our target market by reviewing our Target Market Determination, and read our PDS and other legal documents to ensure you fully understand the risks before you make any trading decisions. We encourage you to seek independent advice if necessary.