• prior was -0.8%

  • -0.9% m/m
  • -1.0% y/y
  • deflation for the ninth consecutive month in January
  • the deepest level of deflation since the series began in December 2006

Helen Dickinson, British Retail Consortium Director General, said:

  • “Shop prices are falling at their fastest rate for 7 years, a new record for our data. January is always a key month for sales and promotions but discounts have been deeper and more widespread than last year and we are seeing this trend continuing. ..
  • lowest levels of food inflation in almost four years”