I’ve been writing exclusively on the web for a bit over a year now after writing for Thomson’s institutional service for more than a decade. You would think the process is pretty similar, and in many ways it is.
But to be successful in an online context means to be successful in attracting the most important pair of eyeballs in the business, those belonging to Google’s famed spider, crawling the web, gobbling up taste tidbits of content. After you’ve attracted the little devil you have to feed him things that others may search for; the dreaded “key word” or “search term”.
I’ve worked with some great practitioners of the dark art of SEO or search engine optimization but they all have the same advise, which tends to wrankle on us creative-types. “Just make sure you use these phrases in your posts and soon the pageviews will rival Facebook”, they say. Unfortunately, the phrases can be a bit unwieldy to work into English prose. Upon getting a recent memo on the subject, Gerry made the classic “reply-all” error and let the SEO gods and anyone else on the mailing list aware of his displease with the notion of being told “how to write”.
As penance, I’m assigning him the task of incorporating at least one of these phrases into every post he writes next week. The phrases are forex news, forex trading news, currency trading news, currency trading, forex trade, online forex trading, forex trading system, currency forex trading (I can’t wait for that one!), forex trading software, and last but not least, forex day trading.
Prepare to be amazed as he deftly weaves these phrases into his commentary!
Sorry to throw you under the bus, Ger, but I got all my search-terms in one post…
